Mark Boulton is a typographic designer who works for Monotype. Previously, Mark founded the small design studio Mark Boulton Design and—after self-publishing his book, A Practical Guide to Designing for the Web—he co-founded the publishing company Five Simple Steps. He speaks frequently about design and typography at conferences such as An Event Apart and Future of Web Design.
Episode 98 Handling Advertising
Advertising is a major business model for the web. Yet most ads arrive from a parallel universe, an industry of CPMs, ad units, and inflexible demands. As designers and developers, how can we best work with ads on the web? Mark Boulton joins Jen Simmons to explore.
In This Episode
- The challenges of designing around advertising
- Cyberpunk fears of where corporate spying might take us
- How we got to where we are
- What's changing in web advertising — and what's not
Episode 9 Grids
All about grid systems for the web — why and how. What makes a grid great? How do you create your own? What about responsive web design? Expert Mark Boulton explains.