Kristina Halvorson is the CEO and founder of Brain Traffic, a content strategy consultancy based in Minneapolis. She co-authored Content Strategy for the Web, and founded Confab. She has appeared at more than 50 conferences, including SXSW, UX Week, IA Summit, An Event Apart, and Webstock, providing audiences with practical, in depth, and often humorous insight into content strategy. In 2011, she hosted Content Talks, podcast dedicated to content strategy.
Episode 27 Content
How do we get good content on the web? Kristina Halvorson joins Jen Simmons to talk about the discipline of content strategy, where it came from and where it's going. We also get into fear and life and how to make change in an environment that needs it.